Digital

Display ads and Google Merchant ads yield widespread and targeted exposure across the web. They help consumers get familiar with and more easily recognise your brand, and retargeting with any of these ads has a high ROI. It’s almost impossible to find a successful business not utilising Google Display Ads and Google Merchant Center, but it goes beyond just your average ad set. Step away from your tried and tested methods, and explore how you can make the most of Display Ads and Google Merchant.

Digital

The internet changed forever the way consumers browse and buy products. Needless to say, it also completely altered the way companies advertise and sell. Today, marketers have the capability to gather campaign data 24/7 and measure the results as they happen. While in the past, attribution was nearly impossible, data transparency now enables marketers to optimise their campaigns so they perform better. And that's why it's called "performance marketing".

Digital

Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you're serious about growing your business whether it's a B2B company, an e-commerce store, or a startup – increasing the number of leads should be a top priority. Setting up online campaigns is a good start, but it's not enough. You need to optimise those marketing campaigns to squeeze every last lead from your funnel.